Mission: Goodwill works to enhance the dignity and quality of life of individuals and families by strengthening communities, eliminating barriers to opportunity, and helping people in need reach their full potential through learning and the power of work.
Vision: Every person has the opportunity to achieve his/her fullest potential and participate in and contribute to all aspects of life.
Strategy
Unique customer experiences are a key element of getting people to trust your brand and buy from you. A Wunderman study reveals that around 79% of consumers prefer to only do business with a brand that shows it actually cares about them.
Moreover, by 2020, customer experience will have an even bigger impact on customer satisfaction, given that it will overtake price and product as the main brand differentiator, meaning it’s best to start focusing on offering amazing experiences to your clients.